Graphic Design

NEEDLEPOP CRAFTS

Needlepop Crafts is an online business and art project I started in 2022, for which I sell digital cross stitch patterns of miniaturized movie posters, playbills, artwork, and other pop culture ephemera. It can be found online at Needlepopcrafts.com or on Etsy, Ko-Fi, and various social media platforms.

In addition to designing and producing all the patterns, I also created the branding and logo for the online store:

Each pattern comes with a cross-stitching chart, a key for interpreting the symbols and thread colors needed (both in color and black and white), and a brief description of the original piece being miniaturized.

PROFESSOR IDIOT

As a new improv group, Professor Idiot needed a logo and social presence to promote upcoming shows in the New York City region.

After a suggestion from our co-president that we create something that featured a "snake with a top hat and a monocle", I drafted these options:  

We decided that option B was best, and I fleshed out the idea into a fully colored logo:

While we work on getting videos of our performances and expanding our presence within the local improv scene, this little guy has been dominating our Instagram feed in the meantime (at @profidiotnyc), and even has a winter variant for holiday shows: